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People have concerns about using cards due to increase reports of fraud, data breaches, and identity theft. Rest easy, cards are still a safe choice and much safer than cash or checks. Payment networks like Mastercard work around the clock to ensure your transactions are safe and secure.
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Every customer matters when you’re a local business. Accepting credit, debit and prepaid cards helps your business grow while saving you money and resources. Your customers get more when you accept electronic payment cards—through greater flexibility, security and confidence. As a business owner, you get more, too. Card payments give you the time and energy to build relationships and do what you do best, providing great products and services. Plus, you can access customers online, over the phone and with recurring payments. Electronic payments instantly connect you to customers wherever they are, whenever they want to make purchases.
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Fraud Protection & PCI DSS compliance is more important than ever. Attackers are increasingly going after small businesses, trolling for loopholes and ‘quick wins’ where systems or individual employees haven’t kept up with the technology. Mastercard and other payment card networks see firsthand how fraud is perpetrated and they’ve developed the best practices to guide businesses in beating payment card fraud. It’s important to become PCI DSS compliant and remain in compliance to reduce your likelihood of a costly compromise.
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The good news is that it is very easy for small businesses to access electronic payment networks. There is a ready supply of payment processors who want to compete for your business. The challenge is that costs can vary among processors and some business owners find it hard to get an apples-to-apples comparison between them. You can open a merchant account with a variety of providers. Knowing your options in card payment processing is the first step toward finding the best processor for you.
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Payment cards and technology help consumers from all walks of life gain access to convenient, powerful and secure electronic payments. Simply put, cards are better than cash. With cards, you never have to go to an ATM, worry about forgetting your checkbook (or spend hours balancing it), wait for an extended amount of time for a deposit to clear and lose money that can’t be replaced. Mastering the use of payment cards provides greater value, buying power, convenience, safety and better financial management.